TOYOTA C-HR: The new Toyota C-HR has helped Toyota reach 11 055 units for in March 2017. Image: Wheels24
Johannesburg - Senior vice-president for sales and marketing, Calvyn Hamman said: "The C-HR has almost trebled its sales target for the first month, and is making waves in the small SUV segment thanks to its punchy 1.2-litre turbo engine and progressive styling."
March was a favourable month for the Toyota Fortuner as well, which once again dominated the large SUV segment by raking in 1 312 unit sales.
Furthermore, the RAV4 is experiencing steady month-on-month growth with 640 units finding new homes in March.
READ: Toyota shows off its new crossover C-HR in SA
Hamman added: "The exceptional uptake of the new C-HR combined with prevailing Fortuner success and a renewed focus on RAV4, reinforces Toyota's position as South Africa's favourite SUV marque.”
Also, reaping 3447 unit sales, the Toyota Hilux also retained the title of South Africa's best-selling vehicle for the month of March, 213 units ahead of its closest competitor.
Hamman praised the success of the Hilux by saying: "The fact that 90% of all Hilux's purchased go to private buyers through dealer channels is testament to its position as South Africa's favourite 'bakkie', and vehicle.”
March was an equally promising month for a variety of other Toyota models, most noticeably the Toyota Quantum at 1 239 units and the Land Cruiser 79 at 243 units.
Lexus contributed a noteworthy 25 Lexus LX and 35 Lexus NX premium vehicle sales and on the commercial vehicle front, Hino had a strong showing, finishing the month on 376 units overall.
Within the MCV segment, Hino recorded a leading 197 units sold, while the Hino 500 series attained a 22.6% market share in the HCV segment.
Toyota's dominance across the small, medium and large SUV segments, and remarkable LCV sales has resulted in a leading 22.8% market share for March 2017 and overall market leader position for the first quarter of 2017.