M-POWER: BMW South Africa announced the opening of the second biggest BMW M standalone showroom in the world...in Pretoria. Image: BMW SA
Pretoria – As part of the expansion of its retail strategy, BMW South Africa unveiled the second biggest standalone M-car showroom in the world - based in Pretoria. The new showroom will pave the way for additional stand-alone BMW M showrooms in South Africa.
The opening of BMW M at Zambesi follows the BMW Group’s announcement of Strategy "Number One > Next", which sets out the framework for the world’s leading provider of premium products and services for individual mobility to shape the automobile sector in the next 100 years.
Dr Ian Robertson, a BMW board member said: “I am delighted to be in South Africa again for the launch of the second biggest standalone BMW M showroom in the world. This fits in well with our Strategy 'Number One > Next', which includes the future expansion of both the M product range and our powerful M Performance model range within the higher volume segments."
SA is 5th largest BMW M market
In 2015, full-year sales of BMW M vehicles worldwide were up nearly 65% totalling around 35 000 units. And sales of the ever-growing range of BMW M Performance vehicles grew over 16% to total around 28 000 units.
Managing director of BMW SA, Tim Abbott said: "South Africa is one of the top performers in the world in terms of BMW M market share and sales. For example, in 2015 BMW South Africa was ranked fifth in the world in terms of overall BMW M market share.
"A total of 916 BMW M units were delivered to local customers while 1049 BMW M Performance units were also delivered to customers – this is an increase of more than 40% compared to 2014. It is therefore very clear that South Africans are big fans of our BMW M vehicles."
More from BMW M in SA
BMW SA will launch two new M cars in 2016, Wheels24 will drive the new M2 later in April. The new coupe, based on the 2-Series coupe, uses a formula that BMW hopes will be a success; combine a six-cylinder in-line engine, rear-wheel-drive, lightweight aluminium M Sport suspension and sporty styling.
Pricing for the M2:
M2 6-speed manual - R791 000
M2 DCT - R841 900
M4 GTS headed for SA
The second big unveiling is the M4 GTS. It uses the six-cylinder in-line turbo engine from the BMW M3/M4, but adds innovative water injection technology to give the 3.0-litre unit a substantial power boost to 368kW/600Nm.
This road-legal racer will retail for R2 134 500, while only 700 were built, 25 units will reach SA.