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Wheels24 readers survey results

2013-08-21 16:18

WHEELS24 READERS ARE...: Our survey reveals that most Wheels24 readers are car enthusiasts, own either a small sedan or hatchback and wish they could own premium hot hatch. Image: Wheels24

The SpaceStation, one of South Africa's leading digital media sales companies, wanted to get inside the minds of South African motoring enthusiasts.

Wheels24 was more than happy to assist and as a result chatted to more than 1000 loyal readers to find out what makes them tick.

Data info graphs gallery

Wheels24 editor Les Stephenson said: "The site is driven by credible and comprehensive motoring news. We are also the only digital motoring news platform that has an accredited F1 correspondent.

“We take motoring very seriously and are gratified by the 78% of readers who said that they consider our platform to be 'a trusted source of information'."

55% CALL THEMSELVES TRUE PETROL HEADS


Gustav Goosen, CEO of The SpaceStation, said: "The survey clearly showed that the Internet is a very important daily tool for the Wheels24 reader. A quarter of the respondents surveyed spend more than three hours a day online and 40% use their mobile phone to read motoring news."

44% try to buy a new rather than a used vehicle, 70% hate expensive monthly repayments and 55% call themselves true petrol heads... Wheels24 asked, you responded, and these are the results of our reader survey!

Wheels24 readers' habits:

Vehicle purchasing habits - new or used?
44% usually try to buy a new vehicle
38% have always and will always purchase used cars
18% always purchase new vehicles

Our readers vehicles:
39% own a small sedan or hatcback
17% a bakkie
12% a station wagon
6% a sports car or convertible
2% a motorcycle or scooter
24% a large sedan

But if our readers could choose any vehicle to own, what would it be?

25% 4x4 double-cab
32% premium hatchback
25% premium double-cab
22% a sports-convertible

70% listed monthly repayments as their biggest buying constraint

And lastly, are Wheels24 readers petrol heads - 55% responded with a resounding YES!

Read the full survey here!

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