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Weak demand stalls Audi plant

2012-10-03 07:40

Audi used the 2012 Paris auto show to reveal some of its future models but event also concealed wider problems affecting the European market as the German automaker announced a production halt at its Neckarsulm plant.

According to Frankfurter Allgemeine Zeitung, Audi elected to shut down operations at Neckarsulm for the first week of October, 2012 in what the automaker called "a one-off adjustment” regarded as “forward planning”.

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The Neckarsulm facility is the second largest in the automaker’s network. Audi builds A6 and A8 sedans at the plant and is expected to produce 271 000 by the end of 2012.

Audi chairman Rupert Stadler confirmed at Paris that Audi is forecast to sell 1.4-million cars in 2012, with only Western Europe presenting cause for concern. Audi sold 1.3-million vehicles in 2011.

About 250 of the 1400 contract workers employed at the plant will lose their job.

Comments
  • kevin.grinaker - 2012-10-03 13:07

    What a stupid heading considering that Audi's year on year growth, worldwide, has been more than 10%. Something that other motor manufacturers would love to be able to report. The demand for Audi's has grown by nearly 12% (worldwide) this year when compared to last year, or even as the article states, "Audi is forecast to sell 1.4-million cars in 2012, with only Western Europe presenting cause for concern. Audi sold 1.3-million vehicles in 2011". While this statement above shows only a 7.7% growth over the previous year, it is still created by a higher demand for their product. Both the A6 and A8 have had big demand increases compared to last year. As I said earlier, bad headline.

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