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Was a fluke? No, Ranger tops Hilux again

2015-05-06 10:56

SA'S NEW FAVOURITE BAKKIE? Ford's Ranger bakkie has toppled Toyota's Hilux from its pedestal a second time as South Africa's top-selling bakkie. Image: Ford

  • Ford grabs highest market share
  • Ranger dethrones Hilux
  • Ford post sales increase

Back in November 2014 Ford's popular Ranger beat arch-rival Toyota's Hilux as the top-selling bakkie in South Africa. Now its gone and done it again...

Its April 2015 sales not only trumped the Hilux for the second time but also took the title of SA's top-selling vehicle, according to Naamsa.

Ford SA posted stellar April 2015 sales, headed by its Ranger, to record its best-yet market share and highest April sales with 6483 units.

Ford increased its volumes by 24.5% compared to the same period in 2014 and claimed an overall market share of 16.3%. 

SA'S TOP BAKKIE

The Ranger, assembled at Ford's Silverton plant near Pretoria, was tp in the light commercial vehicle (LCV) segment with 3095 sales - the second time it has reached the top of the total vehicle sales list. 

SA vehicle sales summary – April 2015
44 503 new vehicles compared to 46 016 in April 2014.
23 615 exports - up 40.5% (6813) over April 2014.
30 184 car sales - down 1.9% (to 594) from to April 2014.
12 077 light commercials - down 6% (to 744) from April 2014.


VIDEO: Ranger ends Hilux domination


Five top-selling cars in SA – April 2015
1 Ford Ranger - 3095
2 Toyota Hilux - 2105
3 VW Polo - 2012
4 Toyota Corolla - 1758
5 VW Polo Vivo - 1729

The Ford Fiesta sold 922 units in April, the most since September 2014. The brand's compact SUV, the EcoSport, retained its first place for the 13th month in a row at 837 sold.


IMAGE GALLERY: 2015 Ford Ranger


Ford SA's Mark Kaufman said: "Ford has broken sales records every month so far in 2015 and achieving our highest-yet market share in April is testament to the response to our vehicles.

"Pricing and overall value for money are key considerations for most customers, as are safety and technology. Our current range excels in all of these and this is reflected in growing demand for our rapidly expanding cars and commercial vehicles." 

Ford will launch its B-Max MPV, Focus ST, new Everest, new Ranger and the iconic Mustang beore the end of 2015.

NEXT-GEN HILUX IN THE WORKS

The Ranger's title as South Africa's top-selling bakkie could, however, soon be under threat as Toyota is preparing what will become its eighth-generation Hilux.

Spy photographers captured images of the new Hilux undergoing autonomous brake tests.

The bakkie has been steadily evolving since 1968; the Gen 8 is expected some time in 2016.

Click here for April 2015 Naamsa vehicle sales results


Read more on:    hilux  |  ford  |  ranger  |  south africa  |  bakkies  |  motor industry

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