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VW plans to top Toyota by 2018

2010-11-22 07:47

NUMBERS GAME: VW is planning to invest hugely in technology to ensure it places more badges on new cars than any other manufacturer in 2018.

VW has announced that it will spend the equivalent of R440-billion to develop new vehicles and engines as part of its goal to unseat Toyota as the world’s largest volume manufacturer.

VW is present in virtually every conceivable market and niche but now says hybrid and electric drive vehicles will be a specific focus of the huge capital investment.

Customers can expect to see the first performance-orientated hybrid drive systems on the company’s new Jetta by 2011, which should roll-over into the Golf7 by 2013. The company plans to launch an all-electric Golf as part of its seventh-generation of the defining hatchback.

VW Group boss Martin Winterkorn believes critical mass on the demand side will enable component suppliers to accelerate technological development and achieve breakthroughs in the next few years.

"Volkswagen Group will help shape the technological turning point in key areas of the automotive industry and, to do this, will continue investing in environmentally friendly technologies, efficient drives and new models."

With the goal being to supplant Toyota as the world's No.1 manufacturer by 2018, VW understands it is crucial to close down the hybrid drive advantage its Japanese rival currently enjoys.
 
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