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Toyota tiger to pounce in India?

2012-05-24 09:43

MARKET FORCES: Toyota will have to halve the price of an Etios (pictured) to challenge the cheap-car market in India.

Tokyo, Japan - Toyota is to sell cars in India priced at around $6000 (about R50 000) as it tries to boost its share of the country's growing "affordable car" market.

The company wants to avoid devaluing the Toyota badge by creating a new brand for the sector, which it hopes to enter in 2016, the Asahi Shimbun newspaper reported without citing sources.


Japan's biggest automaker began selling its cheap Etios sedan in India in 2010 but it costs $10 000 so is still expensive against cars made by rivals such as Tata, whose Nano sells for as little as $2900.

Toyota has said it wants to achieve 50% of its worldwide vehicle sales in emerging markets from 2015; in 2010 it was 40%.

Toyota declined to comment on the report.

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Opel Astra 1.4T Enjoy auto – understated and smart new hatch

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