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Suzuki to launch cars in SA

2008-02-13 10:45

The Suzuki Swift is a Toyota Yaris rival

Cape Town - Japanese carmaker Suzuki has announced that it is to return to South Africa in June 2008.

It will operate as Suzuki Auto South Africa (Pty) Ltd.

Suzuki vehicles were previously distributed through the General Motors dealer network in South Africa. This arrangement was, however, amicably terminated in 2004.

Market and feasibility studies have shown that there is a positive market sentiment towards Suzuki automobiles and that an expanded range of Suzuki vehicles with a dedicated dealer network will be well-received in this market.

The projected growth in the South African economy and particularly automotive sales furthermore prompted Suzuki Motor Corporation to establish a subsidiary company in South Africa.

Suzuki Auto South Africa (Pty) Ltd has been jointly established between Suzuki Motor Corporation who owns 85% of the equity in the newly formed company and Suzuki South Africa (Pty) Ltd, the authorised importer and distributor of Suzuki motorcycles and outboard motors.

Kazuyuki Yamashita has been appointed as Managing Director for Suzuki Auto South Africa (Pty) Ltd. He has many years of experience in the field of sales and marketing with Suzuki Motor Corporation including several international appointments.

"We are confident that the Suzuki automotive brand will do very well in the South African market and are looking forward to introducing the exciting Suzuki Swift hatchback, SX4 Crossover Vehicle, Jimny and Grand Vitara range of Sport Utility Vehicles to this market during 2008."

"We intend to expand the model line-up during 2009 through importing strategic models from international assembly plants," said Yamashita.

He furthermore added that dealerships will be established in most of the major cities and centres by mid-year and that the buying public can expect to see the first Suzuki vehicles on the showroom floors by June.

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