The Suzuki Swift appears to become a popular choice for small car buyers.
In only its first month of operation in South Africa, Suzuki Auto SA has sold 230 units through its national dealer network. The tally reflects 132 Suzuki Swift and 98 Suzuki SX4 sales, and is based solely on dealer sales.
Suzuki Auto SA head of sales and marketing, Charl Timms, says the company’s sales performance in only its first month of trading is promising, considering the depressed state of the market.
"According to the National Association of Automobile Manufacturers of SA (Naamsa), June sales of passenger cars and SUVs were down 24.9%, compared to the same month last year. The overall market declined by 21.9% compared to 2007 levels.”
Against that backdrop, he adds, the take-up of Suzuki’s new model offerings is heartening. ”In fact, Swift and SX4 sales represent the single best monthly sales figure ever for Suzuki automotive products in SA.“
The previous best result was some 13 years ago, back in March 1995, when 81 Suzuki Samurai and Vitara models were retailed by the then Delta Motor Corporation.
Timms says Suzuki is already outselling a number of established contenders in the segments it is contesting with the SX4 and Swift – an indication of the strong appeal the Suzuki brand enjoys in the market.
“It’s also important to consider that our dealer network only actively traded for the last three weeks of June, yet still managed to record a solid first month sales figure. We are confident that interest in and demand for Suzuki’s growing range of cars and SUVs will increase in the months ahead.”
In September Suzuki will expand its model range with the Grand Vitara SUV and the Jimny 4x4.