Xavier Gobille was appointed as the new managing director for Renault South Africa on January 1.
South Africa is regarded as an important market for Renault's global growth after the exponential growth experienced in here between 2003 and 2006.
"South Africa has long been earmarked to play a significant role in Renault's global plan and our decision to invest in local production clearly underscores our commitment to and confidence in South Africa," said Gobille.
"There are very exciting times ahead for Renault South Africa and I have great expectations for the year ahead."
Gobille has strong ties to the South African subsidiary. He was instrumental in establishing Renault's after-sales division on the company's return to South Africa and operated as the vice president for after-sales until 2003.
He was promoted to vice president for marketing, sales, network and aftersales before being appointed vice president of the global service engineering and warranty department in France in August 2004.
In a recent interview with Wheels24 at the announcement of the production at alliance partner Nissan's Rosslyn plant of Renault's new Sandero budget hatchback, Gobille assured that problems currently experienced by local owners was being addressed. He stated that a tough approach was required to remain competitive in the South African market.
Previous managing director Jean-Jacques le Goff has been reassigned and returned to France after serving a one-year tenure in South Africa.