Record sales for Fiat Group
2012-09-12 14:42
BEST MONTH YET FOR FIAT GROUP: Strong demand for Fiat's 500, such as the special edition Matt Black (above) and Punto gave the Italian automaker record its best local sales month yet since 2008.
August 2012 was the best sales month in four years for Fiat Group Automobiles SA.
The group attributes the good month to new finance offers on certain Alfa Romeo models and continued demand for the Fiat 500 and Punto.
In line with the global Fiat/Chrysler merger, the automaker has begun its administrative realignment under joint CEO Trent Barcroft.
Barcroft said: “The group efforts are already beginning to show results. Our combined volumes make us the second-largest importer in South Africa and the synergies will continue to grow sales for all our brands.”
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FGASA year-to-date sales are up 12% and have increased 28% since the same period in 2009. The group sold 424 units in August, which tops its best local sales month of 430 units in July 2008.
Barcroft added: “We are focusing on increasing the dealer representation across the Fiat, Alfa Romeo and Abarth brands which will make these exciting Italian brands more accessible again.
"With one of the best parts supplies in the country, we are confident that we can grow the existing appeal all the brands enjoy.”
