SAN FRANCISCO, California - Google is helping California drivers shop for car insurance as part of a new service that could foreshadow the Internet company's latest attempt to shake up a long-established industry.
The feature, announced on Thursday (March 5), compares auto insurance quotes from up to 14 carriers that are participating in the comparisons. The policies can then be bought online or through an agent. Google will receive a cut from the insurance sales.
The company says the size of the commissions won't influence how it ranks the price quotes.