Nissan to revive Datsun brand?

2012-03-02 09:05

Nissan not only has plans for rapid expansion into emerging markets from 2014 but also to do so by reviving the Datsun brand.

The Japanese news media have reported that the first Datsuns will be built and sold in India, Indonesia and Russia and that sales could reach 300 000. No comment was available from Nissan.

Nissan has been pushing rapidly into emerging markets, partly through a partnership with Ashok Leyland in India, and a recently announced factory in Brazil will help to triple market share there by 2016.


The move would also follow the reboot of other auto industry brands discontinued in the 1970's and 80's, such as the Dodge Dart and the Toyota 86, which will be re-released in 2012.

Other Japanese automakers have developed models for emerging countries; Nissan's is believed to be the first brand created just for those markets, the reports said.

  • Dean - 2012-03-02 12:11

    The guys from Mitchels Plain is smiling all the way. Dustbin all the way. lol

      Kevin - 2012-03-03 18:13

      The guys in Goorood & Parow will also me excited

  • Daniel - 2012-03-02 13:07

    That's awesome! Datsun back on the road!

  • uwe.klopfer - 2012-03-02 15:04

    so we gonna see some new dustbin ulcers ???

  • Jannie - 2012-03-02 18:52

    Tripple S my bru...LOL!!

  • Matthew Du Toit - 2012-03-03 13:03

    I hope that Datsun is coming to South africa! I really love Datsun Stanza 1.8 station wagon.

  • Byron - 2012-03-03 16:40

    DATSUN was held in high regard in SA welcome back

  • Colin - 2012-03-03 21:40

    still a nissan and a nissan is still a datsun at heart. one and the same, een en dieselfde

  • nbasson - 2012-03-05 06:54

    240Z to rival the Toyota 86 pretty please!

  • Lourens - 2012-03-05 13:23

    they must make a new datsun 140Z, but the styling must be retro like those american muscle cars

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