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New car sales: October data

Year-on-year South African new vehicle sales, despite the relatively high base of a year ago, have again improved substantially across the market.

The National Association of Automobile Manufacturers of SA (Naamsa) reports total domestic sales for October 2011 as up by 8309 (19%) to 52 338 from 44 029 from October 2010.

78% THROUGH DEALERS

Total year-to-date domestic sales so far in 2011 are still 16.5% ahead of 2010 but October exports (25 860) were down by 712 on the same month a year ago.

Overall October 2011 reported sales break down as 78% through dealers, 14% to the car rental industry, five percent to the state and three percent to corporate fleets.

Total new car sales during October were 36 826, up by 6076 on last year, helped by above average demand by car rental companies which accounted for 19% of total new car sales.

In addition, consumers would have been encouraged to bring forward planned purchases in light of expectations of future price increases as a result of the rand’s depreciation against the dollar.

Sales of light commercials, bakkies and minibuses at 12 994 were up by 1754 on 2010 (16%) and are 11% up on the first 10 months of 2010.

The new car market for 2011 is now expected to show an improvement of between 16-18%, in volume terms, on 2010.
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