Feder's appointment is effective, 1st October 2006.
"We wish to congratulate Hal Feder on his appointment as President and CEO of Ford Motor Company of Southern Africa. He brings a wealth of knowledge and more than two decades of experience in the Ford Motor Company organisation. We are confident that he will continue to build on the momentum that the company is currently enjoying in the market place," comments Parker.
Feder was formerly the Executive Director, North American Fleet, Lease, Remarketing Operations, Marketing Sales and Service and is looking forward to leading Ford Motor Company of Southern Africa in to the future.
"It is a great privilege to pilot the Ford Motor Company team in Southern Africa. I look forward to the challenges that lie ahead and I am eager to begin my tenure here in South Africa."
Feder joined Ford in 1983 and has progressed through a series of sales, marketing, and strategy assignments in the Ford Division, Lincoln Mercury Division, and Ford Customer Service Division.
In addition, he has worked in Product Development and Global Product Marketing.
His 23-year career with Ford has included management positions in both Dearborn and Regional Sales Offices in Louisville, Atlanta, Orlando, and Memphis.
Feder graduated from the University of Kansas, where he earned a bachelor's of science degree in Business Administration, later he received an MBA from the University of Florida in Gainesville.
Hal and his wife Joyce hail from Rochester Hills, Michigan and have three children. Hal will take up his post in South Africa once all required immigration processes are completed.