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Merc gets direction from Nokia

2012-10-03 10:52

TWO FORCES JOINING: Nokia has announced it will be supplying Mercedes A-Class with Navteq Maps to enable full navigation.

CHICAGO, Illinois - Nokia has announced its Location & Commerce business is supplying global Navteq Maps and content to Mercedes to enable navigation systems across the A-Class.

Drivers, we're told, will be able to experience a variety of features including 3D imagery, traffic data, driver alerts and speed limits.

STRONG RELATIONSHIP

Drivers can navigate through unfamiliar cities using visual content such as 3D city models and 3D landmarks by taking advantage of features such as  'Extended Lanes', which guide drivers to the correct lane at complex junctions.

Mercedes drivers can choose from three systems - a premium high-end model, an entry level navigation and a mobile version. 

Bruno Bourguet, senior vice-president for sales and business development at Nokia Location & Commerce, said: "Stretching back to the mid-1990's, our relationship with Mercedes remains strong as we continue to innovate and develop content and services to revolutionise the location experience. 

"This is yet another indication of our reputation and leadership in the automotive sector where we offer a core solution to many leading brands."


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