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Lagonda makes a comeback

2008-09-01 16:53
Aston Martin, Lagonda

Head of Aston Martin Dr Ulrich Bez on Monday confirmed the revival of the Lagonda marque and aims to have a production car available in 2012.

In a statement released on Monday, he stated that the sports car maker, after four years of profitability and 16 months of independence, needed to offer something other than sports cars.

“We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy," Bez said.

"We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin," he continued.

Aston Martin is currently offered in 32 countries, but Bez projects Lagonda, which will be targeted at both existing and emerging markets, will be represented in more than 100 countries.

“In 2009 Lagonda is about to celebrate its 100th birthday and in its centenary year we are confident that we will show the first concept of a car which could be in the market in 2012,” he confirmed.


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