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2012-01-20 09:38

SALES BOOST: Jeep sales have been boosted by the launch of the new Wrangler and Grand Cherokee models.

Jeep vehicle sales increased by 61.8% in Europe in 2011 from 2010, despite a general industry decline of 1.4%, according to the European Automobile Manufacturers’ Association (ACEA).

In 2011, Jeeps sales in Italy increased 117.6% compared to 2010, with registrations increasing by 71.7% in France, 124% in Germany, 21.2% in Spain and 18% in UK.

In December 2011, Jeep sales rose 47.8% in Europe compared to the same period in 2010, while the industry declined by 5.8%.

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Mike Manley, CEO Jeep and Chrysler said: “The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working.

“Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a rollout of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-litre CRD engine that powers the Grand Cherokee,” he said.

In addition to increases in Europe, Jeep brand sales rose 44% in the US in 2011, and 41% globally.



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