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Isuzu to lead GM sales in Africa

2013-03-07 08:32

COMING SOON: The latest version of Isuzu's iconic KB range will be launched to the media on March 12. It's target is the whole of Africa.

Johannesburg - General Motors' plans for growth in Africa will be led by sales of its Isuzu KB range of bakkies, with production starting in South Africa and Egypt later this year.

The new KB range will be launched to the media in South Africa on March 12 - Wheels24 will be there for you.

Mario Spangenberg, president of GM Africa, told reporters in Johannesburg, according to the Detroit News, that African sales of all General Motors vehicles were expected to rise by 43% to two-million by 2016 from 1.4-million in 2012. Detroit-based GM operates four manufacturing plants across South Africa, Kenya and Egypt, with production expected to increase to 100 000 units from 2013.

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"We can anticipate that the continent as a whole will become more and more important," Spangenberg said. "The Isuzu KB is a vehicle vitally important to GM in Africa."

The Detroit News adds that the world's biggest automakers have been increasing investment in emerging regions such as Brazil, India and Russia as well as Africa in recent years to make up for slowing or stagnant sales in developed European or US markets.

GM, which also owns the Opel and Cadillac brands, started production of the sixth generation of the Isuzu KB range at its Port Elizabeth plant in South Africa this month, Spangenberg said. Production in Egypt will begin in the second half of 2013.

South African vehicle sales rose 9.2 percent to 623 914 units in 2012, the slowest pace of growth in three years, the National Association of Automobile Manufacturers of South Africa said in January.


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