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GM's Cadillac plans for SA

2006-10-11 11:42

The BLS will compete against the BMW 3 Series

Wheels24 consulting editor John Oxley is attending a General Motors media event today, where he will get to drive the Cadillacs as well as the new Hummer H3.

"The portfolio we are offering in South Africa has been developed for luxury international markets," said James Vurpillat, director of International Marketing and Brand Development for Cadillac.

"The STS and SRX have achieved success in North America, Europe and Asia, and the new mid- size BLS has been an important addition to our Cadillac portfolio.

"South Africa is one of the fastest growing automobile markets in the world, and with our distinct portfolio of luxury vehicles, Cadillac is ready to further its expansion on the African continent."

John Middlebrook, GM vice president of Global Sales, Service and Marketing added: "Cadillac's global expansion is on track. Step by step we will continue to grow the Cadillac brand around the world."

"We are very pleased to be taking a GM brand into an important and growing market segment in South Africa," said Maureen Kempston Darkes, president of GM Latin America, Africa and Middle East.

"By setting a new standard in the luxury segment, Cadillac will significantly contribute to GM's presence in South Africa."

Robert Socia, president and managing director of GM South Africa, added, "In conjunction with the launch of the Cadillac brand, GM will begin a direct distribution network in South Africa. The network of retailers will open in major cities such as Johannesburg, Cape Town and Durban, and will comprise of the best retailers in the country to guarantee a luxury customer experience."

  • Wheels24 will publish more info about GM's Cadillac plans later this week, as well as more details about the Hummer H3.


  • Cadillac STS
  • Cadillac BLS

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