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Ford answers your questions

2007-07-23 07:37

Why does Ford offer so many models in different markets around the world? To reduce development costs, why not follow the route of rival manufacturers that have a range of models that are launched across the globe?

Yes, we acknowledge that we have numerous different models in different markets and that is due to the legacy of the past. However since Alan Mullaly - President & CEO joined Ford Motor Company, he has advocated the direction of "One Ford" globally. This means that future vehicles will be engineered for world wide applications.

How many model and engine choices are offered worldwide? Also, with the wide range of products available across the network, why are we being denied key products?

Even though there are many vehicles available from various sources, in some cases they are only left hand drive vehicles and as such cannot be marketed in SA. In other cases the right hand drive vehicles are evaluated on financial viability, which among other criteria takes into account potential market demand.


Regarding new models, will the Mondeo be coming to South Africa or not, and if yes, when can we expect it?

There are no plans to introduce the new Ford Mondeo into South Africa.

What are the chances of slotting the Fiesta's turbodiesel into the Bantam?

We have investigated the possibility of installing the Fiesta TDCi engine into the Bantam and will depend on the viability of the programme.

And what are the possibilities of getting a Mustang developed for right-hand drive markets?

We have investigated this; however this has not proved to be viable.

Also, will we see a Bantam derived from the current Fiesta? How true are the rumours that the new Fiesta will be launched in 2009? Any chances of a turbodiesel Territory, new Falcon or S-Max for South Africa?

Unfortunately we cannot comment on future product plans and rumours or speculation.


Ford has a rich motor sport history in South Africa and abroad, but why is there no participation in the local racing scene, apart from off-road racing? Would contributions to rallying and production car racing not draw attention to the current product range?

We believe that we should focus on one type of motorsport and do it right, therefore we have decided to focus our resources on Off-road racing and to give it the best chance of success. Yes, it would draw attention to the range however we've decided to focus on Off-road racing. QUESTION 4

Customer service levels could always be better and with the wave of new models, what is being done at service centres to ensure technicians' skill and knowledge levels are high enough to provide competent after sales service?

We continue to give our technicians training on all new products and will continue to provide this on all future products. QUESTION 5

Do you have plans to offer or endorse performance upgrades on certain models that will not compromise your factory warranties?

At this moment there are no plans to offer performance upgrades

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