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Family man is new Toyota president

2009-06-24 08:41

 

Toyota City - Toyota Motor Corp confirmed Akio Toyoda as its new president on Tuesday, promoting the grandson of the company's founder to guide the world's number one carmaker through the worst downturn in its history.

Toyoda, 53, and a new management team that includes four new executive vice presidents and eight new board members, will need to hit the ground running with the company facing tanking car sales and a record loss for the year to March.

The industry slump, fueled by tight credit, volatile fuel prices and rising jobless numbers, has already helped drive US rivals General Motors and Chrysler into bankruptcy.

"We expect to face continued hardship in our business environment for the near term, despite signs of recovery in some areas," outgoing President Katsuaki Watanabe told Toyota's annual shareholders' meeting, adding that the company would try to achieve deeper cost cuts than planned.

"We are sorry to have worried our shareholders," he said.

Management changes

At a board meeting following the shareholders' meeting, Watanabe was confirmed as vice chairman along with the other management changes including the promotion of Toyoda.

Toyoda had long been seen as a candidate to head the company founded by his grandfather in 1937 as he rose through the ranks at nearly twice the speed as his predecessor.

Supporting Toyoda will be five vice presidents while two key company elders, honorary chairman Shoichiro Toyoda - Akio's father - and senior adviser Hiroshi Okuda, resigned from the board. Eight new officials joined the 29-member board.

In a move seen as an attempt to balance the newly promoted with seasoned veterans, Toyota brought back Yoshimi Inaba, an outspoken heavyweight who left as executive vice president in 2007 to head an airport that Toyota helped build.

Inaba returns as a director and will take charge of Toyota's North American operations, the company's largest and, until recently most profitable market. Inaba, fluent in English, headed Toyota Motor Sales U.S.A., the California-based sales arm, from 1999 to 2003.

Takeshi Uchiyamada, chief engineer of the first-generation Prius, will remain in his role as executive vice president, switching his responsibilities to R&D and product management from manufacturing. Uchiyamada was among those who pushed for Toyota's new Mississippi plant, which is now on hold as the carmaker struggles to fill unused capacity elsewhere.

Senior managing directors Yukitoshi Funo, Atsushi Niimi, Shinichi Sasaki and Yoichiro Ichimaru will be promoted to executive vice president.

Funo, formerly head of operations in the Americas, will be in charge of emerging markets such as China, Latin America and the Middle East.

Niimi will head manufacturing, Sasaki will be responsible for purchasing and quality, and Ichimaru will head Japan sales, administration and finance issues.

Toyoda and his new management team are scheduled to hold a news conference in Tokyo on Thursday.


 
phillip
6/25/2009 10:17 AM
My father since he have toyota corolla 1985 model,I hated that car but so far it is still great very less problem,fitted with nice mags and doing very well.my borther have bmw which is fitted with moden electronic features but he always have endless problem,airbag,sound systen electric windows etc.My mazda 323 doing well also .I think quality should be based on the being of the car NOT features that come with it.toyota is great must they must improve thier headlight as the globe seems not lasting
JR
6/25/2009 6:39 AM
I had a Corrola from 1999 till 2006. It was not great looking, a lot of plastic, very few features (none actually) - but - I did 230,000 km without spending much, and, got 40% trade-in after 8 years! NO!!! other car can do the same. I have two BMW's - they cost me a fortune to run, and, are useless in value. I have to either give them away, or keep them. Give me a no frills Toyota anyday - it is quality that counts, not features...
Simba
6/24/2009 12:43 PM
Toyota need to fill the gaping void left by the MR2 and Celica from their range.
GuviJ
6/24/2009 9:32 AM
Great. Now how will it translate to a car that I will actually buy? Toyota SA depends on Lexus as its' aspirational model. I was told by a sales lady at the launch of the previous "bug eyed" Corolla that "the c-pillar slope really lends itself to a Lexus design" ...Mmm. They need something hot & happening, somehting to take on a 335i and the GTi/ST brigade.
Anonymous User
6/24/2009 9:25 AM
WORLDS LARGEST CAR MAKER CHANGES FATHERS.......NICE ONE!

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