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China's Gonow returns to SA

2010-04-29 13:26
Gonow has announced a new distributor for the southern Africa region, effective May 2010.

The original South African distributor, Gonow Auto SA, reportedly bowed out of South Africa in 2009 when it was unable to sustain the economic downturn.

However, South Africa is key to Gonow’s global expansion plan and the decision was taken to reintroduce the label into this country via new distributor Vermillion Motor Holdings, which has been established as a multi-brand importer and distributor of automotive products from China.

Homologation inspections on Gonow products were conducted by NRCS (previously SABS) inspectors in November 2009 and new models are expected to arrive in South Africa shortly.

Vermillion Motor Holdings will officially be launched towards the end of May 2010. Dealers have been appointed in major South African cities as well as in Botswana and Zambia, with more being negotiated, the company said.

Vermillion conceded that existing Gonow owners lost warranty support and suffered a severe parts shortage following the previous distributor’s closure, but added a new warranty programme has been established to assist affected owners and that the first consignment of parts to support the existing car park has arrived.

Current and prospective Gonow owners can e-mail mailto:info@mygonow.co.za or fax 011 609 0035 for more information. A website is currently under construction.

According to a media release, Gonow has four manufacturing plants in China with an annual production capacity of 385 000 units. Its products are exported to more than 80 countries.  

It was recently announced that state-owned Guangzhou Auto owns a 51% stake in a new joint venture with Gonow. Guangzhou Auto is a partner of Toyota and Honda and is China’s sixth largest automotive group.

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