Nissan and its luxury affiliate Infiniti are the latest brands to drop out of next year's Detroit Motor Show.
One of the premier motoring events, the Detroit show takes place in January and attracts media attention from around the world.
But it is also feeling the strain record sales lows and reduced cash reserves - Nissan's announcement brings the number of manufacturers to drop out of the show thus far to six.
Earlier Mitsubishi, Suzuki, Land Rover, Rolls-Royce and Ferrari also announced they would not be present at the Cobo Centre extravaganza next year.
Speaking to Automotive News, a Nissan spokesman said the decision was a reflection of the state of the industry, rather than the show itself.
According to the report, the Japanese manufacturer believes it relayed its new product message at the Los Angeles show last week when the all-new 370Z was revealed.
In making the announcement the manufacturer also said it was withdrawing from February's Chicago show.