BMW SA MILESTONE: BMW is celebrating its one-millionth 3 Series to roll off its Rosslyn production line. Image: BMW
BMW South Africa in February 2015 celebrated the production of its one-millionth BMW 3 Series sedan at its factory in Rosslyn, Pretoria.
The celebration formed part of a special visit by the chairman of BMW SA and member of the management board of BMW AG responsible for production, Harald Kruger.
BUILDING IN SA SINCE 1973
Kruger said: "Globalisation has been part of our corporate strategy for more than four decades. Established in 1973, plant Rosslyn was BMW Group‘s first foreign plant and is a cornerstone of our global production network which has 30 sites in 14 countries.
"To this day, the South African production site remains a vivid example of a successful market entry through local production."
Since its inception BMW SA has been exporting cars internationally. BMW was also the first South African automaker to adjust its entire production configuration to begin an export programme in 1994, ahead of the announcement of the Motor Industry Development Programme (MIDP), which is now the Automotive Production and Development Programme (APDP).
43 000 EMPLOYED
In 2014, 3 Series sedan exports from Rosslyn increased by more than 17%. According to the automaker: "BMW SA directly and indirectly employs moore than 43 000 people (3737 associates at the factory and at the national sales organisation, 3780 dealer staff and more than 36 000 first-tier supplier employees)."
In 2014 nearly 3000 workers at Rosslyn built 68 771 3 Series for local and export markets. Since 2010, Rosslyn has produced 3 Series units with all-wheel drive (xDrive).
Tim Abbott, managing director of BMW SA, said: "With a high demand for all-wheel drive vehicles in markets such as the North American Free Trade Agreement region huge potential exists for export numbers to increase. In addition, production of the xDrive units requires skilled and highly trained production workers, which Plant Rosslyn has proved it has.”