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BMW SA hits 3 Series high point

2011-04-19 10:50

THREE CHEERS!: Johannes Gingelseder, BMW Rosslyn director and plant manager, with employees celebrating the 300 000th 3 Series produced at the plant.

BMW SA achieved a major local production milestone this week when a silver 335xi was driven off the production line at Rosslyn, Pretoria.

The car was the 300 000th E90 to be built and BMW was proud to celebrate the occasion.

The model’s xi designation is also a nod to the plant’s recent expansion to accommodate production of 3 Series xDrive models for export to left-hand drive models from February, 2011.

250 CARS A DAY

This production figure exceeds those of the two previous generations of 3 Series built in South Africa. The E36, built here from 1990 to 1998, had a production run of 92 589; 269 810 E46 cars were assembled between 1998 and 2005.

The Rosslyn plant, north of Pretoria, assembles E90 models for both the local and export markets and produces an average of 250 a day. Of these, 80 percent are for export to Canada, Australia, New Zealand and Hong Kong.

BMW SA's managing director Bodo Donauer commented: “Most of our export volume is produced for two of the most demanding customer markets in the world, the US and Japan. At the same time we are only the second BMW Group plant (the other is Munich) that produces the BMW 3 Series sedan with xDrive."

The plant is retooling for full-scale production of the next-generation model which is due to start in February, 2012.

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