Wheels24

BMW Rosslyn hits top gear

2012-12-04 09:04

BMW South Africa’s Rosslyn plant is now officially a 24-hour operation with the addition of a third shift and more than 600 new jobs.

The extra shift covers all areas of productiion and will increase production volumes by almost 70% to more than  80 000 units a year from 2013. It will also ensure than BMW SA more than doubles the number of 3 Series sedans exported to markets such as the USA, Canada, Korea, Japan, China, Hong Kong and Australasia.

The introduction of the third shift makes BMW Rosslyn responsible for meeting 25% of global BMW 3 Series demand.

MOST IMPORTANT MODEL

Bodo Donauer, BMW SA’s MD, explained: "The introduction of a third production shift will result in many strategic advantages for our plant, our suppliers and the industry as a whole. That this increased volume comes with a 30% increase in employment at BMW, along with the more than 1000 new jobs at our suppliers, is the most obvious benefit of this decision.”

The 3 Series is the most important volume model made by the BMW Group as the best-selling model in the entire premium segment.

Every generation of the 3 Series sedan has been built in Rosslyn and since 1999 the plant has been responsible for production for important export markets. However, the R2.2-billion investment made in production technology for the 3 Series from 2009 to 2012 has primed Plant Rosslyn for an even brighter and more sustainable future.

A few months ago BMW SA announced that it had become the first automaker in SA, since the implementation of the Motor Industry Development Programme to receive a clearance permit to export vehicles to China from the Chinese authorities.

Comments
  • sabelo.mzuku - 2012-12-04 09:43

    This is good news for the country i suppose. i say "Attaboy!" to BMW-SA.

  • willem.wulfse - 2012-12-04 17:13

    Fantastic news. better than that of their neighbours at Nissan who have been 'getting it right' since they were called Datsun.

  • Rudluv7 - 2012-12-04 19:20

    good news but BMW fell off...move out of the way Rizzy's Audi S3 is coming thru

      thando.gqabaza - 2012-12-05 10:04

      And the relevance to the article is ?

      Trevor - 2012-12-24 19:27

      All waiting for you

  • peter.gugelmin - 2012-12-05 08:56

    Something that really lifted my spirits. The other day I drove through Rosslyn to see left hand drive BMW's being driven from the manufacturing site to the storage site. BMW is now also exporting to countries driving on the right hand side. Now please, please, please, BBBEE, unions and all the other stakeholders! Please don't stuff up this one.

      thando.gqabaza - 2012-12-05 10:04

      Actually they've been exporting LHD models since 2005 to the USA ( The E90 ). Hopefully those numbers have gone up.

  • mogo.naut - 2012-12-05 13:22

    I just somehow wish I could walk up to the factory floor and pick one up at cost : /

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