BMW South Africa’s Rosslyn plant is now officially a 24-hour operation with the addition of a third shift and more than 600 new jobs.The extra shift covers all areas of productiion and will increase production volumes by almost 70% to more than 80 000 units a year from 2013. It will also ensure than BMW SA more than doubles the number of 3 Series sedans exported to markets such as the USA, Canada, Korea, Japan, China, Hong Kong and Australasia.The introduction of the third shift makes BMW Rosslyn responsible for meeting 25% of global BMW 3 Series demand.MOST IMPORTANT MODELBodo Donauer, BMW SA’s MD, explained: "The introduction of a third production shift will result in many strategic advantages for our plant, our suppliers and the industry as a whole. That this increased volume comes with a 30% increase in employment at BMW, along with the more than 1000 new jobs at our suppliers, is the most obvious benefit of this decision.”The 3 Series is the most important volume model made by the BMW Group as the best-selling model in the entire premium segment. Every generation of the 3 Series sedan has been built in Rosslyn and since 1999 the plant has been responsible for production for important export markets. However, the R2.2-billion investment made in production technology for the 3 Series from 2009 to 2012 has primed Plant Rosslyn for an even brighter and more sustainable future. A few months ago BMW SA announced that it had become the first automaker in SA, since the implementation of the Motor Industry Development Programme to receive a clearance permit to export vehicles to China from the Chinese authorities.