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Auctioneers take on Chery

2008-07-24 07:50
Burchmores, Chery

Auctioneer Burchmore's recently signed a distribution agreement with Chery to sell the country's lowest-priced car.

Launched in South Africa in May, the Chinese range includes the QQ3 hatchback (incidentally also the cheapest car in the country), the J5 sedan and the Tiggo SUV and will now benefit from space on Burchmore's sales floors.

The Burchmore's megastore in Sandton, where the new sales outlet is located, sells close to 900 units a month.

"We are looking to do a minimum of 50 (Chery) units a month," Burchmore's Darryl Jacobson added.

“It makes sense to add Chery to the Burchmore’s offering," said Jolyon Nash, executive director of McCarthy Limited.

"Chery will get excellent exposure to a large number of prospective car buyers every day, and Burchmore’s customers will have a new car option beyond the broad range of used cars that Burchmore’s already offers."

The auction house is a subsidiary of McCarthy Limited, which also imports and distributes Chery vehicles in South Africa.

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