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Alarm bells for Toyota

2008-12-23 08:24

 

Nagoya, Japan - Toyota Motor Corp forecast a first-ever annual operating loss, blaming a relentless sales slide and a crippling rise in the yen in what it said was an emergency unprecedented in its 70-year history.

Toyota, the world's biggest automaker, had been expected to issue its second profit warning in less than seven weeks after domestic rival Honda Motor Co also cut its outlook again last week, but the downward revision was bigger than predicted.

"This is very, very, very bad," said Koichi Ogawa, chief portfolio manager at Daiwa SB Investments. "There's a chance they could fall into the red in the next business year as well.

"This is also not just a problem for Toyota. What is good for Toyota is good for the Japanese economy."

Automakers around the world face their toughest business environment in recent memory, caught in a sharp reversal of demand as the financial crisis spreads, squeezing credit and consumer sentiment.

Toyota cut its group operating forecast to a loss of 150 billion yen ($1.7 billion) for the year to end-March, after shocking financial markets last month by slashing its group operating profit forecast by 1 trillion yen to 600 billion yen.

It made a record profit of 2.27 trillion yen last year.

Analyst forecasts on Reuters Estimates ranged from a loss of 150 billion yen to a profit of 800 billion yen for figures not updated since conditions deteriorated in the past month.

Toyota now expects group net profit of 50 billion yen instead of 550 billion yen.

Big step back

Like the rest of the industry, Toyota has idled factories, slowed assembly lines and delayed manufacturing projects, such as the start of a Mississippi plant under construction to build the Prius hybrid model, and said it would continue those moves until the tide turned.

"We are facing an unprecedented emergency," President Katsuaki Watanabe told a year-end news conference. "This is a crisis unlike the crises of the past."

Toyota will postpone all projects to expand capacity, move 16 of its 75 global assembly lines to a single shift, and cancel directors' bonus payments for this year, among a wide range of steps aimed at improving near-term profitability, he said.

Even the electric hand dryers at the company's Nagoya office building have been unplugged in an effort to cut costs.

Watanabe stopped short of projecting what global car sales and earnings would do next year, saying only that Toyota hoped to return to profit and cut capital spending to below 1 trillion yen next year, compared with the 1.4 trillion yen planned this year.

"Conditions next fiscal year could be more severe given the yen's strength and worsening market conditions, unless the company and the government cope flexibly with external factors," Shotaro Noguchi, auto analyst at Mitsubishi UFJ Securities, said.

Toyota lowered its dollar assumption for the remainder of the year to 90 yen and its euro assumption to 120 yen, versus current rates of 90 yen and 126 yen.

Honda made a similar move last week, cutting its annual profit forecast by 67%, and outlined a list of counter-measures such as putting off non-urgent investments to prop up its profitability.

In the United States, automakers are in even bigger trouble, with President George W. Bush throwing General Motors Corp and Chrysler LLC a lifeline of up to $17.4 billion to stave off bankruptcy.

India's Tata Motors Ltd has agreed to inject "tens of millions" of pounds into Jaguar Land Rover to prevent an immediate cash flow crisis, the Financial Times reported.

Elsewhere, Japanese small-car makers Suzuki Motor Corp and Daihatsu Motor Co announced more production cuts, of 29 000 units and 16 000 units, respectively, by the end of March, along with a reduction of non-permanent workers. Germany's BMW was also considering further production cuts, an executive said.

Bridgestone Corp, Japan's largest tyre maker, on Monday cut its operating profit forecast for 2008 by 24% to 118 billion yen on slower tyre demand for new cars and replacement purposes.

Its French rival Michelin said it faced costs of nearly 150 million euros ($209 million) as it cuts back operations to cope with a decline in tire demand.

Mum on dividend

Departing from past practice, Toyota did not disclose its sales and production forecasts for the coming calendar year, saying it was impossible to predict where the bottom for the global vehicle market lay.

"We need to be prepared for the tough conditions to continue, and maybe even worsen," Watanabe said. He said Toyota was undecided about what to do with its dividend, which rose to a record 140 yen last year and is widely feared to fall.

For 2008, Toyota estimated group-wide global sales, which include sales at units Daihatsu and Hino Motors Ltd, at 8.96 million vehicles, down 4 percent from last year.

For the business year to March 31, Toyota lowered its vehicle sales forecast to 7.54 million vehicles from 8.24 million. It sold 8.913 million vehicles last business year.


 
Anonymous User
12/30/2008 5:15 PM
Toyota = smoke & mirrors. Awarded environmental manufacturer in USA for 2007 while marketing engines in 3rd world which date to 1950s. Good cars = predictable mediocrity. Like a fast food chain. Reliable, yes with the old technology.
pieter
12/29/2008 7:03 PM
Its about time,stop price fixing and sell cars for their real value.
Anonymous User
12/29/2008 12:28 PM
Everything keeps making a LOSS toyota
Johan
12/29/2008 10:55 AM
If they sold cheaper cars over the years, they would've had less money to cope with the bad economy. They will also have less money to put into research and that will lead to less good cars. Less good cars will lead to less sales, less sales will mean they are not the No. 1 motor vehicle manufacturer in the world.
Malan
12/28/2008 5:30 PM
Yippee!!! I hate them. Arrogant no brainers who design ugly cars and selling them to the public for rediculous prices. Reliable though.
Ruan
12/26/2008 11:42 AM
2trillion yen profits one year. i would assume the workers all shared in the profits, as they will surely be the first to pay the price for the slowdown. probably not, though. also when you buy a car in dubai that was made here, for almost half the price, i find it hard to sympathise with these guys.
A du Preez
12/24/2008 1:23 PM
Only the tip of that" ICE BERG". To be no 1 you must do something wright , but at the moment it looks like they do the least wrong, of them all. Look at the new Hilux all that money for old Fortuner rims and new grill ,next facelift most probaly the Fortuner headlights.
Anonymous User
12/24/2008 9:22 AM
Cars are too expensive, but that won't change the outcome: It doesn't matter how expensive the cars are - if they were less expensive, then the company would still have stock-piles of unsold cars. The buying market has slowed down, regardless of the price of cars. If price was a factor, the chinese cars would have taken over the market. Look at any of the stats in any established car market, and brand marketing and knowledge wins every time - at least until the cheap stuff from India and China improve in quality
Christo
12/23/2008 9:36 PM
Ice, just because you do not agree with someone else's comments does not mean they're stupid! I think all motoring companies are charging us too much for their products - and I mean all of them, Toyota included! Recently another one of the "big" Japanese dealers wanted to charge me R7500 for a new alternator. I rather had the existing one completely overhauled (including a re-wired stator) for 20% of that. That's a rip-off in anybody's language, methinks...
Anonymous User
12/23/2008 9:01 PM
Yes,Toyota's are good reliable cars. The fact that we pay R40 000 more than Australians for a RAV4 amoungst other models seems to be a price fixing issue in the SA auto industry, or a SA government taxing issue. Either way, we are being ripped off.
Anonymous User
12/23/2008 4:31 PM
ice - clearly a Toyota employee
Anonymous User
12/23/2008 4:00 PM
Always remember Life-Cycle Costing - as said above, the cars may cost more to buy but at the end of the day, they cost you less over the 5 or 10 years that you own the car. Anyway, it's a wake-up call for Toyota - they need to rethink their strategies now ...
Anonymous User
12/23/2008 3:29 PM
I'm reading such strange comments. The whole economy of the world is in a downturn and most of the big names are suffering. Why do people who don't like specific brands use this opportunity to snipe at them? Get over youselves, this is not about whether YOU like Toyota or GM or any other car manufacturer, this is economics!!!
Anonymous User
12/23/2008 2:46 PM
It's about time ... can't wait for the company that sells 2008 "chico's" at rip off prices to bite the dust.
Anonymous User
12/23/2008 1:39 PM
Toyota has been the leader in middle class engines for decades and most medium capacity engines are based on their tried and tested design. Clearly the price you pay for this reliability and performance compared to other more expensive (and unreliable) counterparts is worth it. Sooth Sayers have obviously not owned Toyotas and therefore cannot be blamed for unfounded comments.
KOBUS
12/23/2008 1:30 PM
LOL @ "the big wheel turns" So have ALL the car companies been "ripping off" ALL the customers in the world? Now I understand! The global financial crisis has nothing to do with Toyota's problems, it's all karma! LOL
Anonymous User
12/23/2008 12:38 PM
Toyota deserve to eat humble pie, arrogant bunch, overpriced cars, made locally yet cheaper overseas..
shaun
12/23/2008 12:16 PM
Good cars , but but very overpriced ,maybe this will get the other Car Gangs to drop their prices.
ice
12/23/2008 11:05 AM
Anon User 8:43 AM: explain to me how they rip off people when their cars are more reliable than a merc or bmw yet they are cheaper? I don't get your stupid comment.
AniJap
12/23/2008 9:37 AM
It's starting...
Anonymous User
12/23/2008 9:07 AM
I thought only GM, Chrystler & Ford was in a financial mess...why the other car companies wait so long to let the rest of world know?
OB1
12/23/2008 8:55 AM
"...and cancel directors' bonus payments for this year..." Don't see that too often, a good example.
Tuffy
12/23/2008 8:47 AM
One year record profits, the next year record losses. Humanity's greed is catching up in more ways than one. Big corporations allow themselves to be led by market sentiment rather than ethics.
Anonymous User
12/23/2008 8:43 AM
This happens when you have been ripping the public off for so many years. The big wheel turns.

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