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Hyundai's design guru honoured

2013-11-11 10:27

THE MAN BEHIND HYUNDAI/KIA'S CARS: Kia's Peter Schreyer becomes the second designer in 18 years to scoop the coveted Golden Steering Wheel. Image: KIA

BERLIN, Germany - Never before has design been so important in the automotive industry, a statement now substantiated by the decision of the jury of the 2013 Golden Steering Wheel awards.

Hyundai-Kia's president of design Peter Schreyer has received the Honorary Golden Steering Wheel for "for outstanding achievements in the automotive industry."

Schreyer has been chief design officer at Kia since 2006 and was appointed president of all Hyundai-Kia design centres in 2013.

ONLY TWO DESIGNERS HAVE WON

With overall design responsibility for the world's fifth largest automaker, Schreyer is only the second designer in the 31-year history of the Golden Steering Wheel to receive the award. Giorgetto Giugiaro received it in 1995.

Schreyer said: “I am exceedingly proud to receive this important award. It is a great honour for me personally, and at the same time it is recognition for our design teams all around the world who for years have been delivering such excellent work.”

The designer is responsible for creating the automaker(s) design language and his "Tiger Nose" (the signature Kia grille) has become a distinctive brand feature.

The most recent recipients of the award include Ferdinand Piech, chairman of the Volkswagen supervisory board (2012), Alan Mulally, CEO of Ford (2011) and Norbert Reithofer, CEO of BMW (2010).

The competition is organised by Bild am Sonntag and AutoBild and the official presentation ceremony will take place on November 12 2013 in Berlin.

Below are some of the models Schreyer has worked on:

Audi TT - 1998
Audi A6 - 1998
Audi A3 - 1996
Volkswagen New Beetle - 1998
Volkswagen Golf, IV - 1998
Volkswagen Concept R - 2004
Volkswagen Eos 2006
Kia Sorento, 2010
Kia Sportage, 2010
Kia Cadenza - 2011
Kia Optima - 2011
Kia Picanto - 2011
Kia Rio - 2011
Kia Cee'd - 2012
Kia K9/Quoris - 2013
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