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Hybrid Infiniti rolls off line

2013-05-14 13:24

FIRST OFF THE LINE: Infiniti president Johan de Nysschen and Nissan CEO Carlos Ghosn with the first Infiniti Q50 hybrid to come off the Tochigi production line. Image: Newspress

TOCHIGI, Japan (14 May 2013) – The first production model of the Infiniti Q50, an all-new premium sports sedan from the luxury arm of Nissan, has left the assembly line here today (May 14 2013).

The official off-line ceremony was presided over by Carlos Ghosn, president and CEO of Nissan, and Johan de Nysschen, president of Infiniti.

The Q50 is the first in the new-generation of Infiniti vehicles. It sets benchmarks in emotive styling, advanced technology and performance.


Premiered at the 2013 North American International Auto Show in Detroit in January, the Q50 is at the heart of Infiniti’s bold new model line-up.

Ghosn paid tribute to the production team at Tochigi and underlined its reputation for industry-leading manufacturing expertise.

“Thanks to the skill and constant focus on performance improvement, Tochigi has a global reputation for producing top-quality vehicles. Year after year, Tochigi sets the benchmark for manufacturing quality standards,” he said.

“With the Q50, once again the Tochigi team has showcased their skill and expertise and proven the power of Japanese monozukuri.”

Nysschen added that the Q50 was the opening round in Infiniti’s new product portfolio under the “Q” naming structure launched in December 2012.

“The first Infiniti in our new line-up had to reflect the brand’s core values of seductive design, passionate attention to detail, precision fit and finish, exhilarating performance and a provocative challenge to the status quo. The Q50 certainly does that,” he said.

“This is the first step in the launch of our exciting global expansion plan.”


Three-times Formula 1 World champion Sebastian Vettel played an active role in the testing and evaluation programme of the Q50 in his capacity of Infiniti’s director of performance. His team, Red Bull, is heavily sponsored by Infiniti.

“The first Q50 is coming off the line today so congratulations. I am glad I was involved in the development of the Q50 and I wish you a very good ‘birthday’ and success for the future,” he said in a congratulatory video message to the production team at Tochigi.

Vettel will assist in shaping the performance dynamics of Infiniti’s future model line-up.

The all-new Infiniti Q50, which will go on sale around the middle of 2013, will be available with a technologically advanced 3.5-litre V6 petrol-electric hybrid or 2.2-litre four cylinder diesel engine.

Striking design, a raft of breakthrough technologies such as direct adaptive steering, and unprecedented levels of craftsmanship and performance, will the automaker says, be distinctive qualities of the Q50.

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