TOP AUTOMOTIVE BRAND: Toyota has been named the top automotive brand by Interbrand. Image: AP / David Zalubowski
London - Toyota has been named as the leading brand among automakers by Interbrand in its 2016 Best Global Brands report.
Now in its 17th year, the list for automotive and technology brands saw a dominant display in the top 100 rankings, with automaker Tesla making its presence felt in the hundredth position.
Jez Frampton, Interbrand’s global chief executive officer, said: “It’s clear the best global brands are not just weathering change, but driving it. They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
Strong top 10 showing
Of the automakers, only Toyota (fifth overall) and Mercedes-Benz (ninth) to have made the top ten overall brands, underlining how much value the global consumer market attach to these brands.
Nissan was included in the list of five 'Top Growing Brands' with an increase of 22%.
Top automakers for 2016:
The list below also contains overall position (in brackets) and growth/decline in 2016, and its value.
1. Toyota (5); +9%; $53.5-billion
2. Mercedes-Benz (9); +18%; $43.4bn
3. BMW (11); +12%; $41.5bn
4. Honda (21); -4%; $22.1bn
5. Ford (33); +12%; $12.9bn
6. Hyundai (35); +11%; $12.5bn
7. Audi (38); +14%; $11.7bn
8. VW (40); -9%; $11.4bn
9. Nissan (43); +22%; $11.0bn
10. Porsche (50); +18%; $9.5bn
11. Kia 69; +12%; $6.3bn
12. Land Rover (78); +11%; $5.6bn
13. Harley-Davidson (80); +1%; $5.5bn
14. Mini (88); +18%; $4.9bn
15. Tesla (100); New; $4.0bn
For the full results click here
The ranking is based on three key components that contribute to a brand’s cumulative value:
1 The financial performance of the branded products and services.
2 The role the brand plays in influencing customer choice.
3 The strength the brand has to command a premium price or secure earnings for the company.