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GoDaddy tells Nascar's Danica 'Go, girl'

2015-04-30 13:03

DANICA PATRICK: She'll not be wearing the green of GoDaddy! sponsorship in 2016 Nascar racing. Image: Supplied

FRANK PINGUE

LONDON, England - Danica Patrick will need a new sponsor to race in 2016 after eight years of backing by Internet domain service GoDaddy.

The company warned on Wednesday (Apl 29 2015)  that it would drop sponsorship of her Stewart-Haas Racing car and quit Nascar at the end of the current season.

Patrick, one of Nascar's highest-profile drivers, has been sponsored by GoDaddy since 2007. The company said it was, however, negotiating to keep Patrick as a spokesperson under a personal services agreement.

BEST SERIES SEASON YET

GoDaddy's marketing boss Phil Bienert said: "We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family. Nascar been a tremendous domestic platform... but we need a range of marketing assets that reaches a more globally-diverse set of customers."

Patrick is having her best Sprint Cup Series yet with two top-10 finishes that have given her the record for most top-10's - six - by a woman in Nascar's top series.

She signed with GoDaddy for the 2007 IndyCar season, in 2008 became the first woman to win an IndyCar race and in 2013 became the first woman to take a Daytona pole start.

GoDaddy helped to move Patrick into Nascar, as her primary sponsor, starting with the Xfinity Series and then moving into Sprint Cup full-time in 2013. She is one of 14 elite drivers who have led laps at both the Daytona 500 and the Indianapolis 500.

'INCREDIBLE PARTNER'

Patrick was a fixture in Super Bowl ads for GoDaddy until her 2015 commercial for the company, which showed a puppy falling out of a truck, was pulled after pressure from animal-rights groups.

The driver said: "GoDaddy has been an incredible partner for a very long time, almost nine years. Our brands have really grown up together.

"I'm excited to work with GoDaddy on a personal level moving forward but will miss having their bright green on my race car."


Read more on:    nascar  |  indycar  |  danica patrick  |  sponsorship

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