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What does Nano mean to motoring?

2009-03-24 14:00

 

Tata’s Nano, mobility for the masses or budding environmental disaster? We take a look at the possible impact of India’s Model T.

With a billing as the world’s cheapest car, the Nano, launched this week, is due to significantly alter personal mobility in India – the world’s second most populous country.

Set to retail for less than $2 000, the diminutive Nano, powered by a 26kW, twin-cylinder engine enabling a top speed of only 105km/h, is expected to mobilise India’s bicycle peddling masses - and/or ruin the environment.

Though performance is very leisurely, the kerb weight of only 600kg enables it to yield 4.2l/100km average consumption. On the balance then, this is a force for good - a cheap, efficient car, giving people the option of mobility without suicidal public transport. In practice though, there are monumental issues.

Beyond the political wrangling surrounding the Nano’s production (Tata was involved in a land acquisition scandal for the original production site) the effect of full production capacity at the new Gujarat plant (250 000 units) is fearsome.



Light on fuel locally, heavy on kerosene globally?

Many might consider the environmental alarmists to be badly misconstrued in their logic, after all, the Nano, with a sub-5 l/100 km consumption figure, is efficient.

The issue, though, is that at such a reasonable purchase price Tata will likely sell every one of the 250 000 units it can produce annually at full capacity, and if those cars are mostly licensed in India (which they surely will be) fuel composition becomes a huge issue.

The Indian government has some rather exotic fuel taxing and subsiding policies (like most BRIC nations) and these are not of the environmentally friendly, Brazilian bio-ethanol variety.

New Delhi heavily subsidises kerosene in India, seeing as many of the sub-continent’s citizens still use kerosene as a household fuel.

If the rumoured convertibility of the Nano’s engine to run on kerosene comes to fruition, a potential price spike in jet fuel prices (not to mention the political fallout of a government subsiding fuel for private use) could have nasty logistical repercussions as well as an environmental malaise. In mitigation the Nano only emits 101gm/km of CO2.

Cows, bicycles, buses and Nanos - all living together?

The other major issue concerning the Nano is simply the chaotic nature of India’s road network, and we are not even factoring in the traffic issue here.

As a country which has to absorb nearly 90 000 road accident fatalities a year, the prospect of introducing cars without airbag, side-impact strengthening or ABS and suddenly mobilising nearly a million people within two years is simply courting disaster.

Though Tata says the Nano has a reinforced passenger cell, intrusion resistant doors, crumple zones and tubeless tyres (wow) the fact remains – this car is inconceivable for European homologation since redoubtable safety is not its defining characteristic.



Sanctimonious criticism

Western environmental criticism of the mass mobilising capabilities of the Nano are coming off as a bit rich, considering the low public transport usage in the US compared to its ratio of heavy consuming private vehicles.

With regards to safety and traffic issues, this is something Indian legislators and infrastructure planners have to sort out amongst themselves, and we can hardly blame Tata for pandering to a huge, untapped demand. Or can we?

Hopefully Tata's price pressure will force established manufacturers to add smaller, cheaper models to their line-ups, and if this occurs the Nano, essentially no great design as a car, will have accomplished something quite profound as a pricing signal.





 
Tessa
5/29/2009 10:08 AM
Indiiiiiiya, incredible Indiyaaa! No. We don't need any of these polluters please, next innovation please. Something a little green, no one wants to spend the whole day on the M1 driving a covered up motorcycle.
Vikram Rao
4/9/2009 3:31 AM
Im very surprised by the author who considers him/herself to be an automobile aficionado, to say that the Nano is no great design is absurd, they took the car apart and threw out things they dont need, seats 4 adults in comfort and can go upto 60 mph is an amazing feat on a 33 hp 650 cc engine. Chris M, judging India from Slumdog is like judging SA from looking at Soweto.
Anonymous User
3/26/2009 10:00 AM
TATA ma Chance, TATA makes millions. You take the Chance, They make the millios. Lets be honest the solution is to invest in better public transport. But in the absence of sanity, its better driving a horse cart for 500kms then walking.
Realist
3/25/2009 6:18 PM
I bet if you put a SMART or Merc badge on this car, nobody would complain... oh wait there is small cars named SMART and it costs more than R100k. Hey should I not be complaining about this over-priced piece of half loaf? With the financial crisis why are car prices not coming down? No there's a worthy cause.
Anonymous User
3/25/2009 2:45 PM
This car is coming to SA, but the one that comes will be more powerful. If i could, i'd have a fleet of them in bright colours, all of them different. I dunno why. Just FUN...
LuanE
3/25/2009 2:19 PM
I heard a rumor that they expect this to cost around R16k when it reaches our shores. Probably not very accurate but we can hope. *Mango, why are you moaning about the lack of safety features when the Citi Golf has lacked all those for 30 years and they have more power so are even more dangerous. If they can keep the price low then this thing will change many lives around the world
V
3/25/2009 2:11 PM
Just incase you haven't noticed other cars (this is for Mango) NANO is not the first car that's speedo is in the middle of the dash!! So try something else, that one didn't work. I think SA needs a cost effective car. Firstly on price, then the rest.
Miguel
3/25/2009 2:03 PM
Adam! You're seriously funny, you actually think this car would be released in SA for under R.50K. lol! What are you smoking? Look at the Citi, nice run about that it is. The tooling cost for that car were paid for in the last century. VW's reason for the Citi's pricing structure is that if it was priced much cheaper than others cars, people wouldn't buy it as they would percieve it to be inferior as a product. Given that mentality, you think the Nano would go on sale for under R50K????
Gennath
3/25/2009 1:52 PM
Love it or hate it, this little car is going to change the world, for better or for worse. In 200 years when the world is either wasted or saved, this little car would have played a roll in it.
Pieter
3/25/2009 1:11 PM
Are the other manufacturers getting scared now. You say "the prospect of introducing cars without airbag, side-impact strengthening or ABS" At the moment india uses bycicles, motorcycles or da foot for transport. Show me how many of those have airbags, etc. If they do not have it on their motorcycles now I fail to see how introducing a car without that will increase their risk? Does a Chevy Spark or Atos have all of those?
Calvin C
3/25/2009 12:45 PM
I'm having mixed feelings here....i'd like one to run to the shop with...since i hate scooters or bikes....gives an eyesore but what the hell its a car...better than a 2nd hand abused car!!....
Nathi
3/25/2009 12:45 PM
...when you drive it down Van Reenen Pass please attach a parachute. RECOMMENDED!
Anonymous User
3/25/2009 8:31 AM
would run prety well with the busa motor in it, or get o used motor from honda and make a plan to fit a v-tec motor in to it, then it will be a nice car, but until then, keep your crazy death trap ;P
Adam
3/25/2009 8:14 AM
STOP MOANING ABOUT THE EFFECT ON THE ENVIRONMENT! Look, I am probably the world's biggest tree-hugger, but that does not give me the right, as someone who always had a car, to condemn those who now can also afford a car. Maybe the real problem is the size of the population - we should rather look at ways to enforce birth control. So, I am all for this, and for the Europa model coming to the Western world, which will in fact have a bigger engine, airbags, ABS etc, and hopefully land in South Africa under around R50,000.
ChrisM
3/25/2009 7:13 AM
Anon 12:33 "What a rubbish story? Kerosene (I thought the word was paraffin), effects on jet fuel; increased car use? " As the article states and postulates, Kerosene (know only locally as paraffin) is subsidised in India and like any private initiative subsidy will attract political heat from other countries. Once a million of these Nanos are running around, fuelling up daily, do you know what the refining implications will be for trying to hold of jet fuel on the sub-continent, not to mention for poor families who use it for household supply? Not to mention proper aircraft engine filtration solutions, especially if the Nanos need to have their own, stricter engine and exhaust filtration systems because of Kerosene pollution. "watch Slumdog Millionaire to see what India's really like..." Seeing as though your frame of reference for India is a silly British scripted movie, it is unsurprising that you do not grasp the impact of these issues.
Anonymous User
3/25/2009 12:23 AM
What a rubbish story? Kerosene (I thought the word was paraffin), effects on jet fuel; increased car use? What will happen is that those with smokey old cars will ditch them for this wew one, but those who can't afford a car now still won't be able to afford one. watch Slumdog Millionaire to see what India's really like...
LJE
3/24/2009 4:12 PM
We'll see how much it costs when it finally arrives on SA shores. A new car for under R25K? Not bad at all for a small city commuter. Definitely not expecting top-notch quality here but comparing it to 2nd hand cars of the same price it should prove to be more reliable and cheaper to maintain.
Anonymous User
3/24/2009 4:02 PM
PLEASE WAKE-UP, it is R20k at the gate of the factory without any Indian local taxes, dealer margin, Indian transport costs, shipping and import taxes, VAT taxes, fiscal taxes. When the dust settles on the above do not expect any returns from R60k and not so far from current available cars
Anonymous User
3/24/2009 3:59 PM
When is it coming to SA?
Mango
3/24/2009 3:31 PM
No airbags, no ABS, no nothing. This will be a danger on our roads. At 105km/h you will be mince if you crash this car. Maybe for India, yes, but not SA. It looks like it can fall over easily around a corner. Bad idea. And that speedo in the centre, you tend to take your eyes off the road to see how fast (or @$#%^ slow) you are going. And they will be bullied by Mr Taxi and Mr 4x4 in the traffic. Tata my life!!
Anonymous User
3/24/2009 3:02 PM
looks like something South Africa's "brand whore" consumer will fore go. could be a possible alternative for 100's of current taxi users. of course, our roads could "easily" handle the increase in traffic volumes.......
Anonymous User
3/24/2009 2:49 PM
We need a cheap car in S A, I will buy this Nano if it arrives.
Anonymous User
3/24/2009 2:37 PM
To all those who MOAN and WHINE about the citi golf, try this for size! This car is going to do one thing well, reduce the population quite quickly and reduce the chance of hijackings cause what hijacker in his right mind will be caught DEAD in this tin can, even a jacker on his pip will avoid it.
Jeremy Clarkson
3/24/2009 2:31 PM
Can't wait to see the Nano being pimped if it comes to SA. Sawed shorter shocks, eyelids and freeflows. We may even start missing the POS Citiflog after all.

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