In 1982 the 240 series was joined by the 700 series. The Volvo 760, was launched in 1982 and was supplemented by the Volvo 740 in 1984.
Gallery: Volvo celebrates 50 years
Volvo said: "Many people, particularly in Sweden, reacted to the size - it looked so much bigger than the 240 they had grown accustomed to. But the design was played tricks on the eye - the 740/760 was the same length and height."
The angular design also contrasted with the more rounded shapes being produced by many other car manufactures at the start and middle of the 1980s.
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Gallery: Volvo celebrates 50 years
Volvo said: "Many people, particularly in Sweden, reacted to the size - it looked so much bigger than the 240 they had grown accustomed to. But the design was played tricks on the eye - the 740/760 was the same length and height."
The angular design also contrasted with the more rounded shapes being produced by many other car manufactures at the start and middle of the 1980s.
Back to the main story