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Video: Fiat returns to US party

2012-07-18 08:22

HEADING FOR THE NEW WORLD: Fiat's quirky US ad shows its models headed for the US. The European scenes are accompanied by the popular Italian tune ‘Torna a Surriento’, while those filmed in America feature music from rapper Pitbull.

Italian automaker Fiat will begin airing a new television advert highlighting its return to the USA.

The 60-second clip is the first to depict the automaker's entire US lineup from the entry-level 500 to the race-ready Abarth.

The ad shows Fiats leaping off a cliff, driving off a pier and into the ocean as they head from Italy to the US.


The advert's tagline reads: "The next wave of Italians has come to America and they've come to party."

Fiat brand president Olivier Francois said: "The ad tells the story of Fiat's resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio.

"We are proud and thankful to be back in the US and we wanted to capture the viewer's attention in a way that has impact, is visually appealing and entertaining, and reinforces our distinctive Italian origin."

Watch the video below:

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