Mini invited fans to enter its "Best Test Drive Ever" competition in 2011 and in six words describe the the perfect test-drive experience.
Matthew Foster won with his six words - stewardess, salt flats, paratroopers, sushi, falconer (rock band).
Foster got more than he bargained for when Mini invited him to star in its new advert in conjunction with the launch of the new Coupe.
As a hat tip to Foster's suggestions, the advert incorporates all of his descriptive words right down to a stewardess flipping up in the passenger seat and paratroopers dropping on to salt flats. Oh, he is the guy with the beard, though Mini used proffesional drivers for the high-flying stunts.
Check out the commercial below:
Matthew Foster won with his six words - stewardess, salt flats, paratroopers, sushi, falconer (rock band).
Foster got more than he bargained for when Mini invited him to star in its new advert in conjunction with the launch of the new Coupe.
As a hat tip to Foster's suggestions, the advert incorporates all of his descriptive words right down to a stewardess flipping up in the passenger seat and paratroopers dropping on to salt flats. Oh, he is the guy with the beard, though Mini used proffesional drivers for the high-flying stunts.
Check out the commercial below: