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VW’s hot pink Barbie car

2009-03-11 08:26

Volkswagen in partnership with toymaker Mattel celebrated Barbie’s 50th Birthday by transforming a new Beetle convertible into the ultimate Barbie dream car. 

The new Beetle convertible comes complete with rhinestones, sparkling pink paint and motorized vanity in the boot.

“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday,” said Laura Soave, General Manager of Marketing, Volkswagen USA. 

“Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today,” Soave added.

From the custom plush leather interior to the dipstick being painted hot pink, VW made sure that no detail was left untouched.

The customized Beetle was prominently on display as the pink carpet was rolled out for the Barbie celebration at her real-life Malibu dream house in California, USA. 

Barbie birthday festivities were complete with 1 800 pairs of Barbie sunglasses, 3 500 pairs of tiny shoes, 3 500 mini handbags and numerous Hollywood celebrity guests. 

Earlier this week Barbie recieved a glossy pink Fiat 500 to mark her 50th Birthday.


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