Troubled Toyota focuses on safety
Toyota is making strides to improve its battered image in the US by investing in a $50 million safety research centre.
Called the Collaborative Safety Research Centre, it will operate at Toyota’s Ann Harbor technical centre and will host a mix of Toyota engineers and researchers from a number of universities and hospitals.
Participants will collaborate on studies with the automaker and US federal agencies and other safety groups are expected to participate in the centre’s future projects, too.
Chuck Gulash, a senior engineer at Toyota who will head the centre, said, “We're going to reach out to other safety experts across the country. Traffic safety isn't only the vehicle. It's the infrastructure, it's the driver.”
The main focus of the centre’s studies over the next five years will be focused on reducing death and injuries to children, teenagers and seniors.
News of the safety centre’s creation comes as Toyota works hard to restore an image flawed by the recalls of millions of cars in the US in 2010.