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Supercars all sold out for 2011

2011-03-09 07:11

SALES SUCCESS: If you would like Pagani’s new Huayra supercar, the waiting list dictates earliest deliveries in 2013. Lamborghini and Ferrari’s new supercars have sold out for 2011 too - despite all carrying R5m retail values.

Although its styling is seen as a regressive compared to the company’s original Zonda, Pagani’s new Huayra supercar is set to become a huge commercial success for the brand - and it will not be an anomaly among Italian hig- performance marques, either.

A spokesperson for Pagani – the last independent Italian builder of supercars - admitted at the car's public debut at the 2011 Geneva auto show that the first two years of Huayra production had already been sold.

Pagani has moved to a larger factory in anticipation of increased demand yet, with total production tooled for only 25 units a year, demand has radically outstripped supply.


With the new Huayra designed to pass American regulation crash safety and emission tests, it becomes the first Pagani to retail in the world’s strongest supercar market – which explains the strong increase in orders.

Interestingly, the second and third-strongest regions, measured by orderS, have been China and Japan – both displacing Pagani’s traditional European sales base.

The Huayra is powered by a 552kW version of Mercedes-Benz’s twin-turbo, six-litre V12 built on commission for Pagani by AMG technicians in the German company’s Affalterbach facility. It remains one of the very few contemporary supercars to retain rear-wheel drive.

Italy’s other two famous supercar brands – Ferrari and Lamborghini – are in a similar position to Pagani, with the 2011 allocation of their latest models, the FF and Aventador, sold out too. Ferrari expects to deliver 800 FFs and Lamborghini 700 Aventadors.

It just goes to show... there's no shortage of demand (and disposable income) at the apex of the automobile market.

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