The largest Rolls-Royce showroom in the world has just been opened in Abu Dhabi in the United Arab Emirates. The new facility was unveiled by company CEO Torsten Müller-Ötvös. Its 900m2 showroom has room for five cars, a coffee bar and a customer lounge holding colour and trim samples. The site also holds a dedicated service area. Speaking at the opening, Müller-Ötvös was frank about the significance of the Gulf region to Rolls-Royce’s bottom line, which in 2010 contributed more than 15 percent of the company’s global salesMüller-Ötvös said: “The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year (2010) the region contributed over 15 percent of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth.”The event was also used to mark the reveal of the Spirit of Ecstasy Centenary Collection Phantom Drophead Coupe to mark 100 years since the figurine depicting a female form was first attached to Rolls-Royce cars. The 100 bespoke Rolls-Royce Phantoms comprising the collection include detail such as special white-on-black double-R badges and an inscribed figurine with light emanating from its base. THEN AND NOW: The 2011 Salon Privé will again play host to a selection of the most desirable models from the ultra-luxury brand. Meanwhile, the company has also announced centenary celebrations planned for the 2011 Salon Privé.The Phantom Drophead Coupe, Ghost and 102EX (the electric concept shown at the recent Geneva Auto Show) will take pride of place on the Rolls-Royce stand at the show that runs from June 22 to 24, 2011. Alongside the modern models, classic Rollers will be displayed at the show’s Concours d’Elégance. Cars promised include at 1911 Silver Ghost, 1923 Tourer and a rare 1927 Phantom I Udaipur Hunting Car.