Publications
Partners
Swiss car visionary Frank Rinderknecht’s focus for the 2011 Geneva auto show will be on "back to the roots". Or should that be shoots...?
Bamboo shoots, that is, because bamboo fibre plays a big part in the construction of the Rinspeed BamBoo concept car.
The names of Rinderknecht's concept cars are usually way more than marketing-driven slick onomatopoeia that polls well with "focus groups". Rinspeed claims such names often have a deeper meaning and that that is true for this the latest creation from Rinderknecht that resembles a grown-up golf cart and is bound to get plenty of attention at the 2011 Geneva auto show.
'LONGING FOR SUMMER'
Nomen est omen (the name says it all) is immediately apparent: many interior components are made of bamboo fibre but the four-seater “BamBoo”, Rinspeed says, takes it to a whole new level.
"This open-top vehicle," the company lyricises, "awakens the longing for sun and summer, for lightness and ease, the desire to be at the beach.
"It's a reminiscence of the 1970's, of the South of France and St Tropez. One might expect to find Brigitte Bardot behind the wheel with playboy Gunther Sachs at her side heading towards Tahiti beach..."
However, the company adds, anybody who might think the BamBoo is simple retro design for nostalgia’s sake underestimates the boss of the Swiss concept powerhouse. Rinderknecht has incorporated the automobile references of that time but doesn’t leave it at that.
"He reinterprets them and evolves them into the future," Rinspeed says. "He also focuses in them the yearning to get back to the roots, paired with the absolute desire to be in harmony with creation. That makes electric drive a must."
Anybody not blinded by horsepower orgies, chromed tinsel and top-speed frenzy, Rinspeed says, should take a closer look. "The BamBoo pushes the reset button, clears the mind for a new way of thinking.
"It sports simple, clean lines. No bells, no whistles. Nothing is superfluous. Plain aesthetics in their purest form."
So, as noted already, even in a figurative sense: Nomen est omen. Simply bamboo.
Bamboo shoots, that is, because bamboo fibre plays a big part in the construction of the Rinspeed BamBoo concept car.
The names of Rinderknecht's concept cars are usually way more than marketing-driven slick onomatopoeia that polls well with "focus groups". Rinspeed claims such names often have a deeper meaning and that that is true for this the latest creation from Rinderknecht that resembles a grown-up golf cart and is bound to get plenty of attention at the 2011 Geneva auto show.
'LONGING FOR SUMMER'
Nomen est omen (the name says it all) is immediately apparent: many interior components are made of bamboo fibre but the four-seater “BamBoo”, Rinspeed says, takes it to a whole new level.
"This open-top vehicle," the company lyricises, "awakens the longing for sun and summer, for lightness and ease, the desire to be at the beach.
"It's a reminiscence of the 1970's, of the South of France and St Tropez. One might expect to find Brigitte Bardot behind the wheel with playboy Gunther Sachs at her side heading towards Tahiti beach..."
NEW TAKE ON A WOODY: The concept BamBoo leisure car from Frank Rinderknecht just shouts: "To the beach!"
"He reinterprets them and evolves them into the future," Rinspeed says. "He also focuses in them the yearning to get back to the roots, paired with the absolute desire to be in harmony with creation. That makes electric drive a must."
Anybody not blinded by horsepower orgies, chromed tinsel and top-speed frenzy, Rinspeed says, should take a closer look. "The BamBoo pushes the reset button, clears the mind for a new way of thinking.
"It sports simple, clean lines. No bells, no whistles. Nothing is superfluous. Plain aesthetics in their purest form."
So, as noted already, even in a figurative sense: Nomen est omen. Simply bamboo.
