Renault South Africa is poised to achieve a major milestone next month with the launch of its first locally produced model in more that 3 decades.
For Renault the Sandero is the first, tangible result of a R1-billion investment in local production by the Renault-Nissan Alliance. It is being built on a refurbished assembly line at the organisation’s Rosslyn plant.
Production of the Sandero is ramping up in preparation for the newcomer’s official debut March 2009.
Renault SA expects the arrival of the robust, attractive Sandero to revolutionise the local entry-level market. In addition to its current-generation technology, strong array of safety features, altitude-beating performance and spacious, well-equipped interior, the handsome hatchback will also be keenly priced.
“The Sandero is a key model in our range revitalisation strategy,” says Xavier Gobille, managing director of Renault SA. “But it is also a vital addition to the mostly staid and outdated entry-level sector – a sector in dire need of a thoroughly modern, safe, stylish and spacious contender.”
Recognising the importance of affordability in a market burdened by credit restrictions and negative economic sentiment, Sandero pricing will start below the key R100 000 mark.
“We want to bring the Sandero within reach of a wide and varied motoring audience seeking affordability without having to compromise on safety, quality, practicality and comfort,” says Gobille. “Local manufacture has allowed us to offer an extraordinary motoring package.”