Renault's Romanian unit Dacia added a bakkie to the no-frills Dacia model line-up which already includes a sedan, an estate and a van.
With an 800kg payload, a maximum load length of 1.80m and 300 litres of storage space behind the seats in the cabin, the Dacia Logan Pick-up will be launched on the Romanian market in March 2008 at a starting price of €7 250.
Renault said the Logan Pick-up makes a significant contribution to one of the undertakings of the Renault Commitment 2009 plan, which was to sell a million vehicles that emit less than 140g of CO2 per km by the end of 2009.
The pick-up primarily focuses on tradespeople and merchants needing a workhorse vehicle, but has a broader appeal, it said.
"Most carmakers in recent years have tended to disregard the European pick-up market," Renault said.
In contrast to other world markets, lightweight pick-ups are hard to find in Europe.
The Dacia Logan Pick-up will be released in Romania, Bulgaria and Turkey in 2008, followed by other markets from 2009.
It is being built at the Pitesti plant in Romania.
The bakkie could even be destined for the South African market as Renault is to launch the budget Sandero, which is also based on the Logan, here. With the growing commercial vehicle sector in South Africa, it will make sense for Renault to try to get into this segment.