South Korean automaker Kia celebrates a record year so far with 240 000 models sold in May and 1.1 million sold globally.Kia’s new brand direction with its stylish, quality models has earned the brand record sales figures in 2012. Globally, the South Korean automaker achieved 15% growth year on year with total sales for the month of May reaching 240 000 models. With only six months left of 2012, the automaker has already sold 1.1-million models.SOWING NEW CEE'DSKia’s global sales for 2012 were up nearly 12% compared to 2011. This is due to sales increases in all major regions including its domestic Korean market (up by 7%) as well as Europe (28%), China (21%) and North America which rose by 9%. In May 2012, Kia Motors UK reached a new record of 5176 sales. Kia launched its new Cee’d earlier in June 2012 which replaced the previous four-door hatchback.Michael Cole, managing director of Kia UK, said: “To post a new record May as we were getting ready to replace Cee’d with the all-new model was particularly pleasing and it shows that our dealers are continuing to pull lots of new customers into the brand.“I am very hopeful that with the launch of the new Cee’d this performance will continue so that we can reach our sales goal for this year of up to 65 000 vehicles,” he added.