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Record Ferrari sales - in China

2011-01-07 08:29

SIGN OF THE TIMES: Finished in a special porcelain design surfacing, crafted by Chinese artist Lu Hao, this 599 GTB is just another sign of the growing importance of China to brands such as Ferrari.

China’s status as the world’s most important emerging car market has been underscored again, as Ferrari announced record sales in the People’s Republic during 2010.

The renowned supercar brand sold a touch on 300 cars in China in 2010, tallying an increase of 50% in volume over 2009.

Ferrari only entered the Chinese market six years ago and when politically combustible territories such as Taiwan and Hong Kong are factored into the equation, China Inc is now the Italian manufacturer’s fifth biggest global market.

With economic growth showing no sign of abating, Ferrari knows China will only become more important in future, even crucially surpassing the United States as its number one market.

To cater for its burgeoning status as the world’s most important car market, Ferrari aims to increase its Chinese dealer footprint from the current 10 retail outlets.

Further strategies to solidify the brand’s image in the world’s most populist communist country include various public awareness and marketing activities – including a more prominent role for China in a proposed Asian version of the Ferrari Challenge championship.

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