Jaguar F-Type gets all-wheel drive

Jaguar’s F-Type sports car now has electric power-assistance for its steering across the range, which is cool, and an F-Type R Coupe with intelligent all-wheel drive, which is HOT!

SA-bound Lexus RC F: Performance for all

Lexus has produced its most powerful V8 road car yet. Get ready for the new SA-bound RC F, a high-performance car for any enthusiast. Or racetrack...

R36m Nano still world's cheapest?

2011-09-21 15:00

ALL THAT GLISTERS...: ...Is gold (and silver, rubies and diamonds) in the case of Tata's over-the-top marketing antics.

Mumbai - In a classic case of marketing overload, Tata this week revealed a Nano city car covered from bumper to bumper in close to 100kg of gold, silver and precious stones.

Once touted as the world’s cheapest car when it was launched in 2008, that moniker may take on a whole new meaning once this model hits the streets.

It’s not for sale – if it was, it would cost the equivalent of around R36m – but the working Nano is a marketing exercise in overdrive for the Tata Group’s Goldplus Jewellery company.

ROAD TRIP

Now seemingly enjoying the title of the world’s first jewellery car, this Nano was adorned to celebrate 5 000 years of jewellery making in India.

The special Nano heaves under 80kg of 22-carat gold and around 15kg of silver, diamonds, rubies and other precious stones.

Goldplus Nano will continue the glittering affair with a road trip around India to visit other Goldplus showrooms in that country.

It would probably be a good idea to keep this bling machine away from its potential South African fans, though…

NEXT ON WHEELS24X

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
6 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

Bellissimo! We drive new SA-bound 500X

Fiat's morphed its little 500 into a rugged, stylish crossover - the 500X. Wheels24's SERGIO DAVIDS went to Italy to drive the car on Fiat's proving ground and says Fiat's gone wild!

There are new stories on the homepage. Click here to see them.