Chevrolet’s spunky little Spark hatchback is now being built in South Africa – and to celebrate General Motors SA has slashed prices.GM describes it as “a price realignment” but the bottom line is that the new price for the entry-level model Spark 1.2L is now R107 500 including VAT – a cut of seven percent from the previous R114 500.You can add a “sports bumper” and 15” alloy rims for an extra R3000.'SERIOUS CONTENDER'Malcolm Gauld, GMSA’s sales and marketing boss, said: “There is even better news for those who want to go a bit upmarket. The Spark LS (with aircon, power windows and mirrors and other extra features) will now sell for R116 500 (from the previous R128 945), a saving of 9.7% (or R12 445) over the imported model.“This makes the Spark a serious contender in the entry level market and an excellent value proposition.”However, the imported LS already had alloy rims – you want them now you’ll pay R1500 extra, so the actual saving is R10 945 – still a substantial discount. The car was launched in 2010The units will be assembled at the GM plant in Port Elizabeth.Gauld added: “The first locally produced Sparks mark the completion of phase two of a three-phase major investment at our plant that will bring GMSA fully into line with the government’s Automotive Production Development Plan with a targeted annual local production of 50 000 vehicles.“The first phase was the introduction of the Chev Utility late in 2011, the third will be the introduction of a new Isuzu light commercial in 2013.”'CLASS-LEADING SAFETY'The cost savings have, Gauld says, been achieved without compromise to specification (except for the alloy rims, of course).“The Spark is a now, more than ever, a serious contender on value-for-money specification in the entry level segment. Couple this with class-leading safety specification, including anti-lock brakes and front airbags on all models - and the Spark emerges clearly ahead of the opposition.”The new prices structure applied from April 26 2012.