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Porsche numbers skyrocket

2013-03-18 14:54

BREAKING RECORDS: In the 2012 financial year, Porsche achieved record sales figures. The model series with the highest growth rate was the 911.

DUBAI, United Arab Emirates - In the 2012 financial year, Porsche achieved record levels in sales, turnover and earnings. At over 143 000 vehicles, sales were 22% higher than in 2011. Turnover increased by 27% to the equivalent of about R165-billion.

At the annual press conference of Porsche, chairman of the executive board, Matthias Muller, emphasised that the manufacturer has, despite the weak economy in Europe, continued to press ahead on the course for growth.

MAKING HISTORY

Muller said: "2012 was the most successful year in the history of our company.”

Porsche's Chief financial officer, Lutz Meschke, said: "With our international position and a strict cost management, we remain, as a whole, cautiously optimistic for the current 2013 financial year, and are striving for a result building upon the very high level of the prior year.”

In the 2012 financial year, the model series with the highest growth rate was the 911. The new generation of the sports car icon found such great reception among customers that sales increased by 49%, to 26 203 vehicles.

The Cayenne series obtained the highest sales with over 77 800 vehicles (up 30%). The Boxster series grew by four percent to 11 740 units. Just over 1 600 models of the Cayman were sold - the new generation of the Cayman was launched at the beginning of 2013.  Panamera sales amounted to just over 27 300 vehicles.

The North American market sales increased by 34%, while it grew 32% in China and 16% in Germany. In Europe (excluding Germany), growth amounted to eight percent. In the rest of the world, sales climbed by 19%.

In the 2012 financial year, production increased by 19% to just under 152 000 vehicles.

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