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Panamera shatters sales targets

When Porsche launched its Panamera last year the world economy was in the throes of its worst recession in decades.

To market an aesthetically challenged (though dynamically excellent) product the like of Panamera was seen as folly by most analysts.

Porsche though, as usual, has proven all the doubters wrong.

The company’s first four-door sedan has just passed the 25 000 unit production mark (in less than a year). 

Tally Zuffenhausen’s annual total production of around 100 000 cars (across all models) and the latest addition to the company’s product portfolio is more than doing its share to contribute to the bottom line.

At Panamera's launch last year company insiders said that 20 000 annual sales would be seen as a superb achievement.

Considering the Panamera's current sales momentum may see it reaching 30 000 units for its full first year production, we suspect the Porsche marketing team will be hosting the Christmas party to end all Christmas parties this year.

The 25 000th Panamera is a Ruby Red entry-level 3.6l V6 car, destined for the U.S. market.

As a product the Panamera proves, yet again, that engineering heritage and quality counts for everything in the premium performance car segment.

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